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In this engaging short from his talk at Drive Social Media, Duncan Wardle, former Head of Innovation and Creativity at Disney, unveils the secret weapon behind his success in selling ideas: the power of a good title. With a straightforward yet profound question, “Why is it a T-sheet?”, Duncan dives into the psychology and strategy of presenting new concepts. He emphasizes the critical role of a compelling title, accompanied by three or four sentences and a visually appealing picture, in capturing attention and persuading different types of learners.
Duncan shares personal anecdotes from his time at Disney to illustrate how even the most basic ideas could be transformed into winners with the right presentation. By having animators sketch his ideas, he could engage visual learners, while the structure of the T-sheet itself catered to auditory and kinesthetic learners as well. This approach allowed him to successfully pitch and sell ideas, regardless of their initial merit.
This short not only offers a glimpse into Duncan Wardle’s innovative approach to idea presentation but also serves as a valuable lesson for anyone looking to influence and persuade in any field. Discover the art of selling your ideas by mastering the art of the title and presentation, as demonstrated by a master storyteller and innovator.

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