If you’re a business without an online presence, the best way to gain a foothold is to get a new website. But without the proper tools and expertise, you might find it almost impossible. There are billions of other sites to compete with, after all.

Don’t give up yet.

With this guide, you’ll learn about how to launch a website as well as website design ideas. This ensures you’ll have an easier time establishing your online presence. Read on and find out more:

1. Think About Your Web Host

As a newer business, you might have no idea what web hosting is. Its role in a smooth website launch is often enigmatic for the uninitiated. That’s why it’s easy to fall into this pit of under-considering it when designing websites.

It’s understandable since everyone wants something easy and concise. But what most people miss is the difference between a working website and a smoothly working one. Regardless, getting a good web host will spell the difference between the two.

With the right host, you gain more solutions on important website aspects like search engine optimization. It’s because it determines the speed of your website. If you work with the right web host, it can help with long-term strategies like website expansion and redesigns.

2. Make a Pre-Launch Page

Your website deserves promotion even when it isn’t ready for visitors. On the contrary, promoting your website using a pre-launch countdown will make people more interested and enthusiastic. It’s even more effective compared to promoting it after its launch.

A good way to make people invested in your website is to put a signup box. This ensures your interested visitors get a notification when your mobile-friendly website becomes active. The good news is that you have lots of template options online.

But if you want to get the most out of it, work with professionals. They can make WordPress websites that use several plugins for this purpose. That way, you give a great first impression to your target audience.

3. Make 3-5 Pieces of High-Quality Content at Least

Any promotional strategies you’ll use will depend on your content. Most visitors will expect you to deliver high-quality content valuable in your industry. The cost of failing to do this is catastrophic since it’s unlikely for these people to visit your website again otherwise.

Before launching your website, write several pieces of amazing, engaging content. The minimum is three, but the best number is ten. You get the best chance of ranking in search engines if you write articles with at least 1,000 words.

Do you need ideas for your inaugural pieces? If so, make How-To posts, tutorials, industry FAQs, industry definition lists, and more. You have lots of choices since these topics are mostly surface-level.

4. Make a Method for Visitors to Sign Up for Your Email List

An email list is a great way for your company to connect with your visitors. It remains possible despite them not visiting your website again. Get an email marketing service to help with templates and features to make it easier to sign up.

Always give your visitors an incentive to become part of your list. For example, you can offer them an e-book or a guide. This should have valuable information used by your intended demographic.

5. Collaborate with Influencers

This strategy is best if your website is non-commercial. But it doesn’t diminish its value if you’re using it for your business. As long as you have great content, you can get an influencer to collaborate with you.

If you aren’t sure who to contact, you have online resources available with a simple Google search. Take note, this search engine has 92% of the global market share. It isn’t difficult to find bloggers, journalists, and other influencers with followers interested in your business.

6. Make Online Alerts for Your Blog

While promoting your website, always stay updated whenever someone mentions it online. This is a good way of gauging your outreach efforts’ success. That way, you can focus more on strategies that work.

Sign up for Google Alerts if you want to get notifications when blogs or other media mentions you. For social media mentions, you have lots of tools that can alert you whenever. If you want to invest in ads on Facebook, check out our guide here to learn how to prevent improper ad spending.

7. Learn SEO Basics

You need not be an SEO expert to get a higher rank in search engines. However, your digital marketing strategy improves by leaps and bounds if you learn some of the basics. The entirety of SEO as a topic can be a guide on its own, but you have some focus areas to prioritize.

For example, you must use the right keywords in strategic areas of your website. This includes the title tags, post titles, navigation bar, and more. After that, add more original content consistently and build your site’s backlink profile.

Also, use a permalink structure for your URLs. This means you must use words instead of random numbers and symbols. This makes your pages easier to find, both by people and search engines.

8. Test Your Website for Usability

Before you launch your website, test its usability. Website usability has lots of factors, but your first step is to see whether it’s readable. After that, determine if the website looks consistent across various popular browsers.

Also, check whether you can access the website through mobile devices. Determine if they can navigate your website without difficulties. It’s because they’re likely to become a major part of your customer base.

Get a New Website Today!

These are some of the tips to launch a new website successfully. Use these and work with professionals if you aren’t sure how to proceed.

Do you need help making your professional website grow bigger? If so, contact us today and let us work together.