8 Tips on Building the Highest Converting Landing Pages
Landing pages aren’t just meant to look good. They are powerful marketing tools for acquiring loyal, paying customers.
Creating a high-quality landing page is essential for increasing your conversions and gaining new customers. The best landing pages combine top-notch design with killer copy and visuals. There’s no one formula for creating the best landing page, but there are some crucial principles to follow.
If you want to know how to build beautiful landing pages that attract and convert, follow these 8 top tips.
What Is a Landing Page?
A landing page is a page on the web where you send potential customers to buy your products or services. Landing pages are aimed at providing users with important information about your offer and then closing the deal.
A good landing page can make or break your digital marketing strategy.
Landing pages are usually separate from your main website and are designed to only receive traffic from your advertising campaigns. When visitors click on your ads, they get redirected to your landing page for the final conversion.
Do You Need a Landing page?
The short answer is yes.
Businesses that have 10-15 landing pages get up to 55% more leads than those that have fewer than 10.
Landing pages help you achieve a specific goal. This could be building your brand, capturing email addresses, or making sales. Landing pages also help you make a good first impression on your visitors.
A good landing page is a bridge between your brand and the visitor. A well-optimized landing page makes visitors want to become customers.
1. Conduct Market Research
Before you begin building your landing page, start with doing some market research.
Why? Because gathering important information about your customers helps you design an effective landing page that generates more conversions.
To create a top-notch landing page, you have to understand what your customers want. Survey your existing subscribers to find out exactly what they need. Get into the customer mindset and try to understand things from their perspective.
There are many tools available to help speed up your market research. For example, you can use Google Trends to check the search volume on specific keywords. By searching on your product you can get an idea if there’s a demand for what you’re selling.
2. Decide on Short-Form or Long-Form Copy
The truth is that both short-form and long-form copy can generate conversions. So which one should you choose?
According to MECLABS researchers, short copy performs better when the customer perceives little risk. Short copy is best for low-cost items that require little commitment on the part of the customer.
Long copy, on the other hand, performs better when the offer is associated with a greater level of risk on the part of the customer. Long copy works best for high-ticket items that require scrutiny and a high level of commitment.
3. Craft a Killer Headline
The headline is arguably the most important part of your landing page. Why? Because it’s the first thing your visitors will see.
If your headline isn’t attention-grabbing enough, you’re missing out on potential sales. The headline is what compels visitors to stay on your page and learn more about your offer.
Here are some basic guidelines to follow when crafting your headline:
- Pique the reader’s interest
- Tell the reader what your product or service is
- Keep it short (max. 20 words)
Bland, wordy headlines are sure to lose your visitor’s attention. Keep it meaningful but impactful. Remember, the visitor clicked your ad because they were interested in your offer. The headline should build on this interest and keep the visitor engaged.
4. Include Visual Elements
Using impactful visuals in your landing page design can attract your visitors and persuade them to take action.
Visuals are a great way to build an emotional connection with your visitors and keep them on your landing page. Different colors have different effects on the brain. Do you want your landing page to be full of excitement? Make your visitors feel calm? The visuals and colors you choose determine the overall tone of your page.
Also, consider adding a video to your page. Due to the growth of YouTube and other video sites, video content is now more popular than ever. Videos are a great way to help people understand your offer.
You don’t have to use videos in your design but a video landing page is one of the most effective landing page models.
5. Be Persuasive
While the design and visual aspect of your landing pages are important, so is the copy. Landing page copy is intended to generate sales by telling your customers exactly why they should buy your product or service.
Your main headline is what hooks your visitors in. The rest of your copy is intended to keep their attention while selling them on your offer.
Remember your landing page copy should make what you’re offering crystal clear. Keep your copy benefit-oriented and make sure it follows on seamlessly from your headline.
6. Mobile-Friendly Design
More than half of all web traffic comes from mobile devices.
If your page isn’t designed to look amazing on a mobile device, then you’re missing out on a lot of potential sales. But it shouldn’t just look good, Your landing pages need to be user-friendly.
Buttons that fill the entire screen don’t look good but neither do ones that are too small to click. Clear navigation and a smart layout are key when designing a mobile-friendly page.
7. Add Customer Testimonials
When visitors land on your page they’re looking for social proof that your product or service is worth buying. That’s where customer testimonials come in.
Testimonials help build trust in your brand and boost your sales. This also helps create a positive user experience. Only use real testimonials so if you don’t have any yet, you can always add them in later.
8. Powerful Call to Action
All the content on your landing page is there to drive your visitors’ attention to your call to action. An effective call to action is one of the most vital aspects of a good landing page.
The CTA on your landing page is usually a button of some kind. Make your call to action large and ensure it stands out.
The copy on your CTA also needs to be well-thought-out. Don’t use something boring like ‘submit’ or ‘confirm’. Use something exciting and fun. Make your visitors want to click on it!
Landing Pages That Convert
Building a high-converting landing page isn’t difficult, but it does take some work. Landing pages are a crucial aspect of any digital marketing campaign.
Designing a high converting landing page involves researching your target market, crafting a killer headline, and writing persuasive, interesting copy. Build a page that’s user-friendly and looks great on a mobile device. This ensures you’re delivering an optimal user experience.
If you want to grow your business, we’re here to help. We offer a variety of services and solutions to meet all your digital marketing needs.