Midwest Grow Kits
Partnering with a Real “Fungi”
SUCCESS STORY
Using modern digital marketing techniques, Drive Social Media was able to help an already rapidly growing Midwest Grow Kits, and inject new strategies resulting in a 6.5x return on investment and over $1 Million in attributed revenue streams within the first year!
$1,039,534.92
Estimated Revenue
8,780
Purchases
6.50X
ROI
11.77X
ROAS
THEIR STORY
A Growing Success
Midwest Grow Kits began as a hobby, building DIY kits and selling them on eBay. These particular kits grew in popularity at a rapid pace! Staying on top of their rapid growth, they expanded to an online store of their own and upped their production to accommodate the incredible demand they had acquired.
They decided to partner with Drive to continue their upward mobility and reach a wider audience. With these goals in mind, Drive created a strategy specifically designed to target the demographics of Midwest Grow Kit’s customer base nationwide and spawn an influx of new customers.
THEIR GOAL
Get a 1-Up on the Competition
With their quality product & growing success, Midwest Grow Kits decided to jump into the world of social media marketing. Having already utilized it in the past, but not finding much success, they turned to Drive Social Media to kickstart their campaign. Using AI audiences to get in front of the right consumers and tracking purchases through the proprietary software Marketing Milk, Drive was able to identify a successful voice and speak directly to future fungi enthusiasts.
OUR SOLUTION
Finding Mush-Room to Grow!
Utilizing five specialized campaigns each designed to speak to customers at different points in the sales funnel, Drive was able to attribute its efforts to 8,780 purchases resulting in $1,039,534.92 within the first year of partnering with Midwest Grow Kits. Through Drive’s partnership to Meta, we were able to identify unique values that resonated across multiple audiences with the Dynamic Creative campaign. This campaign takes 5 Statuses, 5 Images, 5 Headlines, and 5 Calls To Action, mixes and matches them, then discovers which values lead to the most customer conversions with an AI program. Through this campaign, Drive was able to pinpoint the exact values that led to the most purchases, scale it, and bring Midwest Grow Kits a 6.5x Return On Investment.
