Judith Bright

Crafting Incredible ROI For A Jewelry Retailer


SUCCESS STORY

Drive Social Media utilized AI-targeted campaigns with a variety of Facebook ad formats to significantly increase revenue on Judith Bright’s e-commerce platform. Drive’s goal was to generate $131,400 in attributed revenue in 12 months - achieving a 3x ROI. However, in just 3 months, we drove a total of 472 purchases - totaling $94,913.64 attributed revenue and an overall 8.62x ROI.

472

Purchases

$94,913.64

Revenue

31.43X

Return On Ad Spend

8.62X

Return On Investment

THEIR STORY

Customizing A Brighter World


Judith Bright is a retailer of handmade jewelry, operating two locations in Middle Tennessee and a robust eCommerce platform. Imbued with meaning and designed to be reasonably-priced by its namesake Judith Bright, the company’s collections are completely customizable - allowing customers to choose their style, size, gemstone, and heirloom-quality metal. Visitors to its Nashville and Franklin stores can watch as their rings, necklaces, cuffs, and earrings are crafted on-site by a jewelry artisan. The same care is taken with readymade and custom online orders, which are shipped for free in highly personalized gift packages.

THEIR GOAL

Crafting Results


Judith Bright traditionally focused on building strong relationships with customers at their brick-and-mortar stores. They also had an eCommerce platform, but it had been stagnant and had not seen growth in nearly 18 months. When COVID-19 mandated the closure of their brick-and-mortar stores, Judith Bright knew they had to focus on their eCommerce sales. Prior to partnering with Drive Social Media, Judith Bright’s social media presence was minimal and their message inconsistent. A goal of 3x ROI over the course of twelve months was agreed upon.

OUR SOLUTION

Intentional Strategies


Utilizing Judith Bright’s member database, Drive created an AI lookalike audience that matched 2,100,000 people in specified zip codes within a 1% variance of customer profiles. A/B split-tested static, lead generation, carousel, product catalog, and AI-driven dynamic ads were delivered to these, until then, unreached Facebook and Instagram users whose demographics closely matched the buying habits of current subscribers. Ads highlighting Judith Bright’s heirloom-quality, customizable collections were served at a CPM (cost per 1,000 impressions) of only $3.92 within the first three months. The average CPM on Facebook is around $7.19. The low rate meant that Drive’s campaigns were putting the right content in front of the most relevant audiences. Ads were also targeted and retargeted to people who had bought in the past, and/or had visited the website within the past 28 days - bringing back past customers who had unsubscribed for one reason or another.

OUR SUCCESS

Dazzling ROI


Within 3 months, Drive’s AI lookalike campaigns shattered the 12-month goal, generating 472 purchases and attributing $94,913.64 in revenue. In total, Drive’s efforts brought 472 purchases, bringing in a total of $94,913.64 attributed revenue, 31.43x ROAS (return on ad spend), and a 8.62x ROI. After seeing great success with Drive, Judith Bright has amended its business strategy to continue to focus more on eCommerce sales. Drive will continue using Marketing Milk, its proprietary analytics software, to optimize creative elements based on what is known to convert. With such a high ROAS (for every $1 put into a campaign, we are receiving an attributed $31.43 in revenue), we are steadily increasing ad spend, scaling to a larger return.

PRODUCTS USED

Drive Social Media Facebook Static Ads Product Icon

Static Ads

Drive Social Media Facebook Dynamic Creative Ads Product Icon

Dynamic Creative Ads

Lead Generation Ads

Lead Generation Ads

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