You’re done throwing spaghetti at the wall and hoping it sticks. You’re ready for a cohesive, planned content creation process that leads your future clients from total stranger to loyal, repeat customer.
But how can you get from point A to point B?
Through using Facebook leads funnels, that’s how.
You’ve heard about running ads to sales pages, but did you know you can also run ads to capture people’s contact information?
You’ve likely already built your Facebook sales funnel. Now, you can also use it to capture leads and turn strangers into eager future customers.
Don’t worry if this sounds confusing, we’re going to break it down and show you how you can use Facebook’s powerful reach to target your specific ideal client. Read on to learn how to build your own Facebook funnel.
What Is the Funnel Approach?
As you know, when we are interested in buying something, we go through phases from research and discovery to the purchase itself. When you run ads to your business, you’re hoping that you sent the right message to meet them at the right time in their buyer’s journey.
So, instead of running a sales funnel and hoping that you stumble upon your ideal client right at the moment, they’re ready to buy, what if you changed your process?
What if instead, you walk your future customer or client step by step through the buyer’s journey. And in the end, you offered them a 15-minute discovery call to speak with you about how your product or service can help them with their problem.
How Do You Use Facebook Funnels?
What would your sales targets look like if you knew that each day you had multiple appointments to speak with warm leads? And what would happen with your close-ratio if every sales appointment you had was spent sharing with your client how you can help them rather than having to convince them they need your help?
Using Facebook’s incredibly intuitive ads manager, you can specifically target your ideal customer demographic. Then you can lead these possible future customers through your Facebook funnel. And, those who emerge in the end, will be your target ideal client.
They will be warm leads who already know about you, your business, and your products. They have already built the infamous know/like/trust factor and want to know more about how you can help them solve their problems.
Create Your Own Facebook Sales Funnel Template
The fact of the matter is that your ideal customer is on Facebook. Regardless of what you hear about young people avoiding the social media platform, 71% of US adults are on Facebook. If you want to reach your target customer, then Facebook is an ideal place to start.
And their ads manager is the perfect first step in building your advertising funnel. Create a sales funnel template that you can use again and again as you grow your business. From building your email list to preparing for your next big launch, a Facebook funnel will be your tool of choice.
As your ideal customer is scrolling through Facebook during their break at work, you can capture their attention with your lead magnet.
Instead of asking for the sale right then, when they aren’t in a position to make a purchasing decision, you’re instead simply asking for their email address. And in exchange, you will send them the perfect checklist that will solve their problem.
Now, you send them an email with their checklist, then follow up with another email irritating that problem. You want them to be acutely aware of how much this problem is stopping them from achieving everything they want.
Next, you send them a third email a day later showing them exactly how you can help them solve this problem. Just as mentioned above, walk them through their buyer’s journey step by step. Using email marketing in this way will give you a much higher ROI than simply running sales ads on social media.
Close the Sale
At this point, they’re acutely aware they have a problem. They know they need a solution and they see you as an expert who can help them. You share with them a case study highlighting how you’ve helped so many others in their situation.
Lastly, close the funnel. Offer them to meet with you. However, this looks for your business. Link your scheduler in your email and offer them a complimentary session to talk about how you can help them.
As you can see, you will now have a calendar full of very warm leads who are ready to purchase what you’re selling. No longer will you spend the first half of your sales appointments convincing the purchasing that they need your product or service.
They were convinced in your automated sales funnel template. In this way, you can exponentially increase your conversion rates through your Facebook funnel.
From Strangers to Friends
No longer will you be throwing spaghetti at the wall with your advertising dollars. Your ad-spend will instead be insanely targeted and will guide your future clients through your sales funnel.
Your Facebook marketing efforts are about to skyrocket, as will your ROI from your marketing budget. With a Facebook sales funnel that actually converts strangers into warm leads you can close more sales and enjoy a higher bottom line.
If you’re ready to grow your small business to the next level, then let’s talk. We would love to share with you how we are helping clients like you increase their ROI from their digital marketing every day.
