Compelling social media copy is one of the best ways to promote your business. But if you’re not a writer or familiar with the fast-paced, engagement-heavy world of social media, it can seem like a daunting task.

However, it’s possible to write social media copy that sells even if you don’t have a writing degree or experience! By utilizing these actionable tips and tricks, you’ll be able to drive traffic and capture organic leads.

Read on as we guide you through the basics of writing, to granular tips that will give your social media presence a boost!

Write Consistently

This is one of the most important tips, especially in the world of social media. Instagram and Facebook reward users who they view as active, and this only requires about one to three posts a day.

Moreover, with relevant and fresh content, your audience is far more likely to engage with your posts. Writing is a skill that takes practice, and by writing content at least once a day you’ll be able to discover your authentic brand voice.

Write Simply

Social media is all about transparency, informality, and connection. You want to write with simple language that you would use in everyday conversations, like the kind you would use if you were having dinner with a friend.

If you opt to use dense language and industry jargon, your content won’t be as accessible to your audience. Craft your skill at writing with a natural voice, and you’ll build your audience’s trust post by post.

Edit Later

When you first start out, the sentences won’t come easily. You’ll be tempted to stop, rephrase, and revise whenever the urge strikes you, which causes procrastination.

Once you have an idea for a post, it’s important that you get those words out and edit them later. By writing with a first and second draft in mind instead of perfection at the get-go, your productivity will increase and your writing will improve.

Provide Value

Of course, you need to have a goal in mind whenever you compose a post. You need to provide your audience with value that’s relevant to your goals and your brand.

Without a goal and valuable content, your effort in writing and creating unique content for your social media channels just won’t be worth it in the long run.

Here are some post ideas that can help accomplish a variety of goals:

• Brand Awareness – You want your audience to become more familiar with your brand and culture. This can include images of employees, the office, your product, testimonials, or events.
• Driving Sales and Leads – If you want more traffic to your website or blog, you need to ask for it! Ensure that you have a strong call to action and provide advice, information, or humor.
• Connecting with Customers – Creating relationships with your audience will influence their evolution from first time customers to loyal fans of your brand. This can be accomplished by interacting with their comments, asking pertinent questions in your posts, and researching their particular pain points.

Write to Your Target Audience

The easiest way to provide value for your audience is to know who they are. Ask yourself who you’re trying to reach, how old they are, their gender, their careers, and more.

The more detailed you are about the demographic you’re trying to capture, the easier it will be to compose content that interests and engages them. Here are more data points you can consider:

• Location and Time Zone – By determining where the majority of your audience lives, you can schedule the best times to post your content.
• Spending Power and Patterns – How much disposable income do your customers have, and how often do they make purchases in your price category? Do they have financial concerns that you need to address to help them make a purchase?
• Interests – What TV shows does your audience watch? What do they like to do on a day off? What other businesses are they fans of?
• Stage of Life – Are they recent college graduates or new parents?

Don’t Forget the Visual Elements

Remember that social media is as much about curated visual content as it is about engaging content. Your visuals and copy should relate to one another closely.

For instance, if you write an Instagram caption on a local event that your company is hosting, you can include photos of the event preparations, an event banner, or giveaway items you’ll have at the event. An image of your product on a white background might be commercially sound, but it won’t inspire people to read your caption.

Compelling Social Media Copy

After reading the above, hopefully, you’ve realized that crafting compelling social media copy isn’t as difficult as it sounds. You don’t need to be a professional or experienced writer to build brand awareness and encourage engagement.

The most important aspects to remember are to have a goal and your target demographic in mind and to compose your post in a draft that uses simple, accessible language.

With consistent practice, writing will become easier, and might even become something you enjoy.

Interested in creating digital strategies that will drive more customers, purchases, and revenue for your business? Book a meeting with Drive Social Media today and let us help you grow your business!