Orangetheory FitnessCase Study

We wanted to catalyze membership sign-ups for Orangetheory Fitness: Royal Oak Studio by gathering lead information of potential customers that are in or near-market for their product.

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new leads for Orangetheory Fitness

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new members generated for Orangetheory Fitness

Pulling New Members from Facebook

We partnered with Orangetheory Fitness: Royal Oak, Michigan, to help launch the studio’s presales. Having had experience with close to 150 of Orangetheory’s studios across the country, we knew that a lead generation ad objective was the perfect strategy.

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input[type=text]{margin:0 auto !important;font-size:18px !important;padding:16px 27px 16px 27px !important;}@media only screen and (min-width: 641px){.gform_wrapper ul.gform_fields li.gfield{padding-right:0 !important;}}.gform_fields li:last-child input,.gform_button{display:block;margin:0 auto !important;}.gform_button{color:#fff !important;background-color:#02b7ff !important;border-color:#02b7ff !important;font-size:15px !important;padding:14px 40px 14px 40px !important;border:1px solid transparent;box-shadow:none;cursor:pointer;-webkit-font-smoothing:antialiased;background-image:none;border-radius:2px;white-space:nowrap;-webkit-text-stroke:0px;width:auto;transition:color 200ms ease-in-out,background-color 200ms ease-in-out,border-color 200ms ease-in-out;-webkit-transform-origin:center;-moz-transform-origin:center;-o-transform-origin:center;-ms-transform-origin:center;transform-origin:center;}.gform_button.nitro-lazy{background-image:none 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